09 Jan 2013
Proposed EU Data reforms âworse for UK businessesâ than feared
The Direct Marketing Association (DMA) has raised industry concerns that the latest changes to EU proposals on consumer data protection reforms are "far worse for UK businesses" than originally conceived. The DMA’s comments follow the publication (8 January 2013) of the latest version of the...
07 Jan 2013
LinkedIn: No greater email marketing #fail than over-writing your customers preferences
I just got this email from LinkedIn Subject Line “A change to your DMA: Direct Marketing Association (UK) Limited digests” – the 3rd such email I have had this week about a group I belong to. In it they tell me that they are going to ignore my mailing preferences and unsubscribe me from the...13 Dec 2012
Royal Mail reversions: programme of reform
Royal Mail has announced the six-month programme of reform that it will be following to review all aspects of reversions and the process of revenue protection; the proposed changes are scheduled to be implemented by April 2013. Royal Mail shared the details in November at the second meeting...
05 Dec 2012
DMA Awards: What do I know about direct marketing?
I know what you’re thinking. And I must admit, I didn’t think I was the most obvious choice to lead this year’s DMA Awards judging panel either. After all, what does a bloomin’ designer of fashion products and social housing projects know about the direct marketing industry? Well, a little more...
26 Nov 2012
New powers for Trading Standards
Government proposals could give public enforcers such as Trading Standards a range of new powers to enforce consumer law on behalf of consumers. The proposals appear in the Civil Enforcement Remedies consultation, which was launched on 5 November by the Department of Business, Innovation and...
13 Nov 2012
A tale of two door drop markets
Two recent studies, one by the DMA the other by the European Letterbox Marketing Association (ELMA), reveal some interesting trends in the UK door drop market, compared to our European counterparts.13 Nov 2012
Door drop digest: Carat UK's Jim Fox
For me door drops are all about the targeting. Working for a media agency and not a creative agency, our time is spent refining the targeting to ensure our client’s message gets into the right homes. Our job is to profile, build propensity models, rank postcode sectors, decide drive times and...13 Nov 2012
Magic print: mobile myth or an augmented reality?
Smartphones and tablets, coupled with mobile image recognition technologies, have changed the game considerably for offline marketing channels such as door drop. Augmented reality (AR), quick response codes, digital watermarking, image recognition and mobile visual search offer offline marketers...
08 Nov 2012