31 Oct 2013
TPS launches first telemarketing industry certification scheme
The Telephone Preference Service (TPS) has launched the first certification scheme for the UK telemarketing industry to combat the growing reputational threat of so-called ‘nuisance calls’ made by rogue businesses operating outside of the law.
31 Oct 2013
Spooktacular creative
For our creative showcase, we’re not necessarily looking for joined-up, strategic, multi-channel brand activation – simply something that creatively brings a brand to life and encourages positive physical or digital participation. For October, members of the creative team at N2O were...22 Oct 2013
âDirect is shifting from response to engagement and replacing traditional brand-building campaignsâ, 2013 DMA Awards shortlist reveals
The publication of the 2013 DMA Awards finalists shortlist today [22 October] highlights the emerging trend for direct marketers to focus on engagement rather than response, which in turn is replacing more traditional brand-building activity, according to the chair of the DMA Awards committee.22 Oct 2013
UKâs digital economy under threat unless next EU Data Protection Regulation vote is business-friendly, says DMA
The latest vote [Monday 21 October] by the European Parliament's LIBE Committee on amendments to the draft EU Data Protection Regulation would make things “worse, not better” for the UK’s digital economy, according to the Direct Marketing Association (DMA).21 Oct 2013
"Email marketers must focus efforts on content, not devicesâ, new report highlights
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, new research published by the Direct Marketing Association (DMA) reveals.
21 Oct 2013
Managing your Sender Reputation
Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is entirely in your hands! As a marketer there are many different factors that you need to be...
16 Oct 2013
Campaigns we like: Plan to Engage
I have often wished that sales people would get some basic email marketing training. That’s probably not on the list of priorities for most sales organisations, but there are some simple learnings that would help sales people create a much better first impression in their emails and more...08 Oct 2013
Member ContentNational email benchmarking report H2 2012
Email marketing finds itself in an unusual position. For the first time in recent history, the industry is not obliged to defend itself from accusations that the channel has become outdated in a multichannel digital world. On the contrary, newer channels like social media are now increasingly...
26 Sep 2013