02 Mar 2022
Don't burst the DM bubble!
Great new for fans of Direct Mail! The channel is bouncing back strongly due to its resilience and effectiveness.
25 Feb 2022
JICMAIL Q4 2021 results: Mail drives vital digital traffic and store footfall in the key Christmas trading period
Q4 2021 data reveals that while the digital effects of mail exposure continues to grow, the channel was twice as effective at driving store footfall in Q4 2021 than it was a year ago.
23 Feb 2022
Future Trends: The Value of Sustainability
Your sustainable choices and actions make you unique. While other factors remain important, brands should invest in the opportunities’ sustainability can offer to gain and retain customers. Find out how to act on what’s close to your customers’ heart and start building today a more...
21 Feb 2022
Jo Young joins UniFida
UniFida has appointed Jo Young as Client Director to join its growing team.
15 Feb 2022
Wielding the axe on marketing budgets - how can you cut creatively?
In today’s challenging times, many organisations are looking to reduce their marketing budgets while minimising the overall impact on sales.
15 Feb 2022
How to Start Your Sustainability Journey
The aim of this article is to offer a starting point for becoming more sustainable in print media. This article is split into brands, suppliers and agencies to cater to the different needs each organisation has.
11 Feb 2022
Sustainability Glossary from the DMA Print Council
The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
28 Jan 2022
DMA Email Council Trends for 2022
Ten experts from the DMA Email Council give their trends for 2022.
26 Jan 2022
Responsible Marketing Update
Data duplication, non-compliance, managing consent and preferences: our industry is faced with many unique challenges. So how can you keep your marketing compliant? Find out alongside the DMA and OneTrust.