24 Jul 2015
Trust is a must in the data-driven economy
Companies that aren’t thinking about data privacy put their future at risk.
30 Jun 2015
Nine numbers on what the consumer really thinks
Now we have launched our 'Data privacy: what the consumer really thinks' research, we thought we would take you through nine key numbers that you need to remember.
30 Jun 2015
Data privacy 2015: what the consumer really thinks
It is crucial that brand strategists, futurologists and government regulators keep up to date with fast changing attitudes to privacy
24 Jun 2015
Government body reports back on the commercial use of consumer data in the UK
The Competition & Markets Authority has been investigating the commercial use of consumer data.
16 Jun 2015
50 words for privacy?
If the Eskimo have 50 words for snow, why do we have just the one for privacy? We might need more words to disentangle consumers’ complex relationship with their data.
19 Mar 2015
The Perils of the new Apple Watch
Like it or loath it the new Apple Watch will certainly open up a new layer in the data protection and privacy debate.
28 Jan 2015
Data Protection Day 2015: businesses must educate consumers about the value of their data
Wednesday 28 January is Data Protection Day 2015, which is calling on organisations to pledge commitment to “Respecting data, safe guarding data and enabling trust”. Marketers have a vital role to play.
10 Dec 2013
Mobile: a year of change in 2014
Mobile really came of age in 2013. Although the consumer ‘got’ mobile many years ago, it seemed as if most brands finally understood the need to deliver mobile engagement across all channels. One example of the success of mobile came from eMarketer, who showed that mobile media was now 20% of...
18 Jun 2012
Member ContentData privacy: What the consumer really thinks
The meaning of privacy is changing Whilst the concept of privacy remains important to individuals - and one that they are still largely concerned to protect - this study confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the...