Mark is Strategy Consultant in Mobile and Innovation at Formation. Mark has been working in mobile marketing since 2003 and divides his time as a senior lecturer (BCU, NTU and UCA) and brand work as a digital/innovation strategist. He joined the DMA Mobile Marketing Council in August 2007. In his role as Chair (2009-2015), the council devleoped best practice, research and promoting mobile as a marketing channel within the DMA and beyond. Since 2015 Mark has helped to develop and deliver the DMA/IDM mentoring scheme that connects young talent with experienced colleague in the sector.