13 Jan 2020
The smart approach to personal data regulations - the data game is like the dating game
The new regulations can help restore trust among a suspicious public when it comes to organisations and the use of their personal data. MyLife Digital’s co-founder J Cromack explains how.
16 Dec 2019
So what? The difference between strategy and tactics in marketing
Modern marketing is filled with endless acronyms and jargon but simple strategy explains what you are trying to achieve - and tactics are how you are trying to get there.
25 Nov 2019
Smart Ways to Meet the Customer Acquisition Challenge
Today's business environment is becoming increasingly dynamic and complex. In this climate how do you effectively acquire new customers? This blog explores smart solutions to help boost your customer acquisition strategy.
09 Oct 2019
Modern marketing - between a rock and a hard place?
Today, it feels as if the marketing function – and the business as a whole – is at a crossroads, due to all the challenges that digital transformation, the exponential growth of data, regulatory pressures and a changing buying funnel are creating.
25 Sep 2019
Best of the Best in B2B
Welcome back to the world of B2B. During our B2B Careers Adventure series, we’re exploring what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready to continue the adventure?.png)
19 Aug 2019
Time to Master Your Martech
Martech. Small word, mad world. There’s no getting away from the fact that most marketers don’t seem to feel fully at home with marketing technology – and that needs to change.
22 Jul 2019
Ceros test
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Choosing channels - how to select the most effective marketing channels
Every single marketing channel you use is important. However, selecting the most effective marketing channels and getting the mix right is not as simple as it used to be.
18 May 2019