02 May 2018
Creating a Media Smart Generation event
Kate Burnett and Michael Sturrock from the DMA went to the event At Portcullis House which encouraged schools to sign up to the Media Smart Programme.
02 May 2018
DMA Awards and Cannes Lions: Championing great work - a round up
Hear all the details of our morning discussing the best of the best with Cannes Lions.
02 May 2018
Legal Hub - GDPR Practitioner Advice
The DMA Email Council's Legal Hub has created a series of GDPR questions and answers to assist practitioners to understand the GDPR regulation and directly tackle some of the most burning questions in the industry.
30 Apr 2018
Cinderella will go to the ball: GDPR, door drops and the DMA Awards
GDPR may well dominate the thinking of most data-driven marketers, but for door drops it’s a real blessing. Colourpop's Caroline Parkes - DMA Awards Committee member - examines why the GDPR will turn clients back on to a marketing classic - and why that will be good news for the DMAs.
30 Apr 2018
Time of the season: how coffee pods highlight the need for perfect timing
Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications.
27 Apr 2018
Big Book Crit - Spring 2018
The fifth round of the Big Book Crit in partnership with the Graeme Robertson Trust, the IDM & DMA has come to an end which gave aspiring creatives across the UK the opportunity to have their portfolios critiqued by some of the very best Creative Directors in the industry.
27 Apr 2018
An unlikely bromance
Woman has baby, Trump activity, Oxfam's heist, and electric dreams. This week's goings-on, signed, sealed, delivered by DMA writing manager, Rosanne Stewart.
27 Apr 2018
Jaywing: GDPR - 10 practical steps to prepare you for the new regulation
Get quick, practical GDPR guidance courtesy of Jaywing, and have any crucial questions answered at this webinar session aimed at preparing you for the upcoming regulation.
26 Apr 2018
Throwback Thursday: The evolution of email creative over the last decade
Following on from the launch of the DMA Email Council Best Practice guide, Lili Boev, Vuture, delves deeper into creativity in email and how this has evolved over time.