21 Jan 2020
Top Scottish cultural organisations seek solutions to data-driven dilemmas
New challenges have been set by five of Edinburgh’s leading cultural organisations, selected in the second round of Creative Informatics Challenge Projects. This is part of a £7.6 million initiative which aims to transform the Edinburgh’s creative industries through innovative use of data.
21 Jan 2020
To align or not align? That is the question.
This week, the Chancellor has said there will be 'no alignment' with EU rules after Brexit. The business community has reacted strongly against this news. So what are the merits of alignment with the EU? (a long-read)
20 Jan 2020
Regulation Hub Update - January 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
13 Jan 2020
DMA announces appointment of new Chair, Deputy and Board members
MBA’s Stephen Maher, takes over as new Chair, and VerveIQ’s Pipa Unsworth as Deputy Chair of the DMA Board
13 Jan 2020
DMA Insight: Trust Must Remain Top of Marketers' Agenda in 2020
In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges. Intelligent marketing and transparent use of data are the keys marketers must use to gain...![T-dma-awards-01[1].png](/uploads/articles/T-dma-awards-01[1].png)
09 Jan 2020
Data protection tops EU-UK negotiation agenda
The UK is now set to leave the EU on 31 January and begin the ‘future relationship’ negotiations thereafter.
08 Jan 2020
ICO Release consultation on the draft direct marketing code of practice
The draft marketing code of practice aims to provide practical guidance and promote good practice in regard to processing for direct marketing purposes.
20 Dec 2019
Politics 2019: what just happened?
It’s over, you can come out now.
20 Dec 2019
Harnessing Creative Tech and Data in Advertising
What do marketing campaigns look like in the data-driven context, how do we understand customer behaviour and psychology, and harness the interface with ‘things’ and location data?