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Queen's Speech Kicks Off New Parliament

The Queen's speech sets out the Government's agenda for the coming sessions of parliament.
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UK DMA and GDMA Launch Global Privacy Principles

The principles seek to establish worldwide standards of data protection and pave the way for improved international trade.
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Fake Traffic from Artificial Engagement: How it Works

Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
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OneTrust PreferenceChoice: The End of Third-Party Cookies - What's Next?

Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers? Tune in to hear from OneTrust PreferenceChoice, CACI, The Thread Team and Small Wonder to find out.
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Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
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Member Content

The DMA in the West, Wales and Midlands

What's on offer for those in the west and Wales in the coming months from the DMA, IDM and Employability
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Advanced Certificate in Digital Copywriting: 21 May 2024

This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.
Advanced certificate in digital copywriting

Investigating Email: Embracing Change

We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.
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How to Lead Your Team With Empathy

As part of DMA Scotland's regional content, guest contributor Dr Helen Rippon, Chief Executive, Worldwide Cancer Research gives her insights on how to lead your team with compassion.
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