DMA - Data & Marketing Association

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DMA North Member Meet Ups

DMA North team is going on the road, covering all areas of our region we look forward to meeting you, introducing Council members plus you get to know your DMA neighbours.
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Customer Engagement Labs

The DMA’s Customer Engagement Labs will revolutionise how you engage with your customers.
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Master of all trades

The days of being a specialist are over. In today’s world, copywriters need to leap from client to client and subject to subject. Here’s how to ensure your tone of voice survives these journeys and stays at the top of its game.

Why AI is this year's key fashion trend

Data and bots are transforming the way clothing retailers engage with consumers.
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Who are vulnerable consumers and how can you learn to recognise their needs?

Evidence suggests that over 25 million people in the UK may be in a state of vulnerability. Training experts, Elaine Lee and Jacqui Crawley, explain how their masterclasses can help you to identify them and improve their customer experience.
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Augmented reality: emerging routes to engagement

New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
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The GDPR: A monster blockbuster

Coming to a screen near you. From the people who brought you the monster terms of GDPR, in a new era of data, a posse of unlikely monsters put to bed your GDPR nightmares once and for all.
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Data flows and Brexit: Whatâs going to happen?

The uncertainty over what form a Brexit deal may take has got businesses justifiably worried about how they might be able to continue to have the same data flow access as they do now.
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HMRC challenges the zero rating of some online charity advertising

It has been reported that HMRC is challenging the applicability of the VAT zero rating for advertising on third party platforms, particularly via social media such as Facebook.
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