Customer Engagement Labs | DMA

Customer Engagement Labs


Join the DMA and Transport for London to find out new, innovative ways to collaborate and matter more to your customers, at the fifth iteration of the DMA’s Customer Engagement Labs. A perfect opportunity for senior creative, tech and data professionals to join each other in an immersive environment which will transform the way you work.

A crucial event aimed at mid-senior level marketing practitioners and for those looking to refine how they use data, harness creativity and champion technology to build brand awareness. You’ll learn how to engage potential supporters and improve the effectiveness of campaigns.

The labs are limited to 18 delegates to ensure an optimised learning experience and closer access to the experts

You will:

  • Work on a live brief set by TFL, that encourages you to collaborate with other senior marketers to practically break down the silos between data, tech, and creativity
  • Be inspired to use the learnings from your Labs project to implement and develop real change within your own business and how it blends data, creativity, and tech
  • Be encouraged to view your Customer Engagement strategy in a different light

We are looking for people who are experts in either the data, technology or creative disciplines, as we would like a variety of people from each to generate a diverse range of perspectives on the day.

DMA member organisations can apply for one free scholarship per year (Our financial year runs from April - March). For non members and any additional DMA member applicants from the same company, the cost of the course is £400 (+VAT).

Successful applicants will be notified via email towards the end of February.


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Events T&C

  1. A booking form must be completed on the DMA website to book onto an event, alternatively an email can be sent to the events team confirming guest name, job title, company name, email address and where applicable invoicing details.
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  8. Cost of the event may be subject to change.
  9. If payment is not received prior to the event, delegates will be asked to guarantee payment at registration on the day with a personal credit/debit card.
  10. Your fee includes documentation and refreshments.
  11. If you are unable to attend, cancellations must be made in writing and received by the DMA events team no later than 5 working days before the date of the event – all bookings are binding thereafter and no refunds will be given.
  12. An alternative delegate can be substituted.
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