Customer Engagement Labs

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Join the DMA and Transport for London to find out new, innovative ways to collaborate and matter more to your customers, at the fifth iteration of the DMA’s Customer Engagement Labs. A perfect opportunity for senior creative, tech and data professionals to join each other in an immersive environment which will transform the way you work.

A crucial event aimed at mid-senior level marketing practitioners and for those looking to refine how they use data, harness creativity and champion technology to build brand awareness. You’ll learn how to engage potential supporters and improve the effectiveness of campaigns.

The labs are limited to 18 delegates to ensure an optimised learning experience and closer access to the experts

You will:

  • Work on a live brief set by TFL, that encourages you to collaborate with other senior marketers to practically break down the silos between data, tech, and creativity
  • Be inspired to use the learnings from your Labs project to implement and develop real change within your own business and how it blends data, creativity, and tech
  • Be encouraged to view your Customer Engagement strategy in a different light

We are looking for people who are experts in either the data, technology or creative disciplines, as we would like a variety of people from each to generate a diverse range of perspectives on the day.

DMA member organisations can apply for one free scholarship per year (Our financial year runs from April - March). For non members and any additional DMA member applicants from the same company, the cost of the course is £400 (+VAT).

Successful applicants will be notified via email towards the end of February.

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Events T&C

  1. A booking form must be completed on the DMA website to book onto an event, alternatively an email can be sent to the events team confirming guest name, job title, company name, email address and where applicable invoicing details.
  2. The booking form constitutes a legally binding contract. The delegate and employer are jointly and severally liable for payment for all the fees due to the DMA.
  3. A confirmation email will be sent to you as acknowledgement of your booking.
  4. Personal details of the delegate, namely; full name, job title and company will be used on delegate lists and badges.
  5. Personal details of the delegate may be passed on to the event venue for security reasons only.
  6. Filming and photography may take place at the event. If permission is not specifically requested all personally identifiable data will be edited out during post production
  7. Payment if applicable must be tendered immediately upon receipt of the invoice.
  8. Cost of the event may be subject to change.
  9. If payment is not received prior to the event, delegates will be asked to guarantee payment at registration on the day with a personal credit/debit card.
  10. Your fee includes documentation and refreshments.
  11. If you are unable to attend, cancellations must be made in writing and received by the DMA events team no later than 5 working days before the date of the event – all bookings are binding thereafter and no refunds will be given.
  12. An alternative delegate can be substituted.
  13. It may be necessary for reasons beyond the control of the organisers to alter the content, timing or venue of the event. The DMA accepts no liability for any expenses incurred as a result of changes made to the event.
  14. The DMA will not accept liability for any transport disruption or individual transport delays incurred by a delegate and in such circumstances no refund will be given.
  15. The DMA shall not be responsible for failure to carry out an event due to factors outside the control of either party, including, but not limited to, Acts of God, labour disputes, strikes, lock-outs, shortages of material or labour, fire, flood, criminal acts or unexpected failure of properly maintained and serviced machinery or equipment.