DMA - Data & Marketing Association

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Customer Engagement Future Trends 2023

The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, Sagacity Solutions, EA and other experts.
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DMA calls on marketing and creative industries to implement continuous learning cultures

DMA works with 16 member organisations, including international brands, charities, SMEs, and agencies, to understand how micro-upskilling can help facilitate business learning cultures to address growing skills gaps
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Micro-upskilling: Media & member reaction

We're on a mission to help the creative industries commit to the development of the people who power it. That's why we urge DMA Members to pledge an hour a week to upskilling. Read on to see why we feel this micro-upskilling approach is so vital.
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Email Benchmarking Series: Deliverability Update

Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...
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Creative Effectiveness in Door Drops: January 2023

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.This time they have a look at a recent Door Drop from Crisis..
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Email Benchmarking Series: Clicks: A Deep Dive!

Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.
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DMA Insight: Data and Training are Key Challenges Facing the Industry

Insights from the DMA Awards 2022 judges provide an overview of the changes and trends impacting the data and marketing industry over recent years. The latest figures reveal key challenges around data and training that need to be overcome.
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Mayor of London and Ogilvy UK win DMA Awards Grand Prix

‘Have a Word’ campaign, by Mayor of London and Ogilvy UK, takes home the top prize at the DMA Awards 2022 - comments from DMA MD and Sadiq Khan
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