02 Feb 2023
Customer Engagement Future Trends 2023
The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, Sagacity Solutions, EA and other experts.
30 Jan 2023
DMA calls on marketing and creative industries to implement continuous learning cultures
DMA works with 16 member organisations, including international brands, charities, SMEs, and agencies, to understand how micro-upskilling can help facilitate business learning cultures to address growing skills gaps
30 Jan 2023
Micro-upskilling: Media & member reaction
We're on a mission to help the creative industries commit to the development of the people who power it. That's why we urge DMA Members to pledge an hour a week to upskilling. Read on to see why we feel this micro-upskilling approach is so vital.
11 Jan 2023
Email Benchmarking Series: Deliverability Update
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article offers insights into how deliverability changed during 2021...
06 Jan 2023
Creative Effectiveness in Door Drops: January 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.This time they have a look at a recent Door Drop from Crisis..
04 Jan 2023
Email Benchmarking Series: Clicks: A Deep Dive!
Following the release of the 2022 DMA Email Benchmarking Report, the DMA Email Council's research hub has prepared a series of articles explaining in more detail some of the most important aspects of the report. This article focuses on clicks.
13 Dec 2022
DMA Insight: Data and Training are Key Challenges Facing the Industry
Insights from the DMA Awards 2022 judges provide an overview of the changes and trends impacting the data and marketing industry over recent years. The latest figures reveal key challenges around data and training that need to be overcome.
07 Dec 2022
Mayor of London and Ogilvy UK win DMA Awards Grand Prix
‘Have a Word’ campaign, by Mayor of London and Ogilvy UK, takes home the top prize at the DMA Awards 2022 - comments from DMA MD and Sadiq Khan