14 Sep 2015
Preparing for the DPR
What can your organisation do to prepare for the Data Protection Regulation (DPR)?
08 Sep 2015
DMA welcomes new charity commitments
The DMA welcomes the new stance and commitment to responsible marketing as listed in an open letter to the Sunday Times by 17 major charities. The proposals mirror the approach we advocate in the DMA Code.
27 Aug 2015
FEDMA, Brussels and data protection regulation
FEDMA headlined the first joint DMA / IDM event. They discussed how business can prepare for changes to DPR and offered a European perspective on data privacy issues.
12 Aug 2015
Be social. Love social. But read this first.
Read our social media guidelines. Know your way around the most common networks and avoid some common foibles
12 Aug 2015
Silverpop: Email marketing benchmarks - how do you measure up?
World class email marketing needs great insight according to Loren McDonald, VP industry relations, Silverpop
11 Aug 2015
'Stop the calls' firm fined for making nuisance calls
Bournemouth-based Point One Marketing, which claimed to sell devices designed to block niusance calls, has been fined £50,000 by the Information Commissioner (ICO) for making niusance calls and breaching TPS rules
07 Aug 2015
The Private Life of Mail: Top tips for media planners
In this final part or our four part blog series I cover the key things that media planners need to consider when planning mail into their campaigns, and how the learnings from Royal Mail’s Private Life of Mail research impacts on this.
07 Aug 2015
Customer acquisition - how do you perform?
We launched the first Customer Acquisition Barometer in 2014, looking at what was most important to consumers when brands want to make them customers. Take part in the 2015 survey which this year expands from B2C to include B2B acquisition.
07 Aug 2015
The ICO is reviewing its direct marketing guidance and wants your opinion
It’s been two years since the direct marketing guidance was updated.