The Private Life of Mail: Top tips for media planners

In this final part or our four part blog series I cover the key things that media planners need to consider when planning mail into their campaigns, and how the learnings from Royal Mail’s Private Life of Mail research impacts on this.

Read part 1 of this series, The Private Life of Mail: Media Planning advice

Read part 2 of this series, The Private Life of Mail: Choosing your media channels

Read part 3 of this series, The Private Life of Mail: Measuring adverting mail