18 Dec 2020
DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice
Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.
17 Dec 2020
Free Access to JICMAIL for UK Companies
JICMAIL is now free to use for all companies in the UK, a decision that will benefit every user of advertising and business mail, giving them access to insight for better business decisions and improved ROI.
17 Dec 2020
DMA Insight: The Impact of Coronavirus on Marketers
Coronavirus has impacted our lives and routines, but what does the future look like for marketers and are there differences between businesses’ perceptions? To better understand these perspectives, we mapped opinions across two axes, which reveals five distinct groups: Negative, Positive,...
16 Dec 2020
Creative Effectiveness in Door Drops: December 2020
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in December 2020.
16 Dec 2020
Salesforce Datorama: The Future of Utilities - The Changing Face of Essential Services
Join Datorama and British Gas to uncover how consumer attitudes towards utility brands have shifted. Find out how the pandemic has only served to further shake these relationships to the core, as customers are more reliant on their services to sustain, the ways they live, play and work.
14 Dec 2020
Brexit Liveblog
The Latest on Brexit: Everything You Need to Know and What to Do Next
13 Dec 2020
Brexit: No Announcement of Deal or No Deal
Despite claims of Brexit discussion deadline, no comment has been issued by the UK or EU on whether a Brexit deal has been reached.
09 Dec 2020
DMA Insight: Coronavirus Creates Opportunity for Compassionate Marketing
Two-thirds of senior marketers told us the pandemic has had a negative impact on their business. However, a positive side-effect of the coronavirus, is the significant increase in brands compassionate and thoughtful approaches to how it markets to consumers.
07 Dec 2020
Glossary of Terms for Cookies and Adtech
The Glossary of terms from the Seven Step Ad Tech Guide which gives the basics of everything you need to know about cookies and ad tech.