16 Feb 2016
The DMA, data protection and what you need to know
The DMA leads the way in getting our industry up to speed on the crucial issues affecting data-driven marketing, in particular the General Data Protection Regulation (GDPR). Find out what we've been saying and where we will be.
16 Feb 2016
MPs demand criminal penalties for the most serious data protection breaches
The Big Data Dilemma Report’s fourth edition has been published by the Science & Technology Select Committee of MPs
16 Feb 2016
Consumers redefine how they use their inboxes in 2015
Consumers decide whether your email marketing sinks or swims. So isn't it a good idea to find out what they think of it? View our infographic from the 2015 email tracking study, sponsored by dotmailer and update your marketing practices.
16 Feb 2016
Member ContentMarketer email tracker 2016
With email the bedrock of the majority of marketing campaigns, it's important that marketers know what works, what doesn't and where the opportunities are. Read the Marketer Email Tracker 2016 for all this and more
12 Feb 2016
The DMA Care Initiative - Chris Stransom
The DMA's Care Initiative is there to help companies focus on the needs of vulnerable consumers says customer engagement manager at Age UK, and deputy chair of the DMA's Contact Centres and Telemarketing Council Chris Stransom
12 Feb 2016
Focusing on the consumer - Joanne Varey
New technology has created huge opportunities for brands, as long as those brands focus on the consumer says Joanne Varey, managing director at Granby Marketing Services Limited and chair of the DMA's Contact Centre and Telemarketing Council
11 Feb 2016
Customer Acquisition Barometer 2015 focus group videos
Video highlights of focus groups of marketing experts for the Customer Acquisition Barometer 2015
05 Feb 2016
Can door drops be social and programmatic?
Yes they can. Hear what Gavin Wheeler, CEO at WDMP has been doing to socialise door drops and target programmatically. Witchcraft? Maybe, but clever use of data
03 Feb 2016
Privacy Shield â new Safe Harbour agreement reached
UPDATE: On February 2 the European Union reached agreement with the US on a new framework for transatlantic data flows following a small delay