05 May 2016
A qualitative look at the language of customer engagement
As a first step to our upcoming Customer Engagement research, we conducted a study to look at the ways in which people talk about shopping, buying and brands.
05 May 2016
What we talk about when we talk about engagement
If we want to talk to consumers about 'engagement', engagement probably isn't the right word to use. To start thinking about the language of engagement, we spoke to some consumers about their likes and dislikes.
04 May 2016
Member ContentOfficial: GDPR comes into force in May 2018
The countdown has officially started - the GDPR will become law on 25 May 2016, and then come into force on 25 May 2018
29 Apr 2016
Member ContentICO GDPR guidance to be published in phases
The ICO spoke at a Law Society event to explain their plans for GDPR implementation
29 Apr 2016
Trending now: the Hashtag Trademark
Making your brand stand out amongst the ever-increasing noise of social media is not easy. Perhaps that is why a growing number of companies are seeking to get ahead of the competition by applying to register hashtags as trademarks. Is this the sign of a trend, or simply a waste of time and...29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them
29 Apr 2016
No such thing as a free lunch: why you should build your contact database at every opportunity
Matt Hardy, Digital Director & Joint Managing Director at The Real Adventure Unlimited, considers how brands should balance social and owned platforms to build their contact databases.
28 Apr 2016
MPs confirm Elizabeth Denham as new ICO
MPs sitting on the Department of Culture, Media and Sport select committee have approved the appointment of the new Information Commissioner Elizabeth Denham
27 Apr 2016
MediaMath: The power of programmatic
No longer a buzzword, programmatic is a crucial part of the marketing toolbox. Join marketing software specialists MediaMath for a session on the essentials.