05 May 2016
If we want to talk to consumers about 'engagement', engagement probably isn't the right word to use. To start thinking about the language of engagement, we spoke to some consumers about their likes and dislikes.
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The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.
It is no secret to anyone who doesn’t live in a cave in a forest that everyone living in the Western World is experiencing the very embodiment of the old Chinese curse “May you live in interesting times”.
The telecom industry boasts an array of touchpoints, presenting both opportunities and challenges for marketers. Ensuring that campaigns not only resonate but also yield results is critical.
