14 Mar 2017
DMA Mentoring Scheme - shaping the next marketing generation
Interested in the world of mentoring? Find out what happened at our most recent event and how you can get involved in the next round of DMA mentoring!
14 Mar 2017
Visual Media Conference 2017
Join DMA MD Rachel Aldighieri at the Visual Media Conference 2017, held in Leeds on 11 April. Eight DMA Members will have access to a special VIP breakfast package
10 Mar 2017
Marketing: failing the modern woman?
New research from Engine shows that women are not just under-represented in marketing and advertising, but under-served too. Isn't it time to wake up to the world's largest emerging market?
10 Mar 2017
IDM Masterclass: PR Smith on creating integrated marketing plans with the SOSTAC® framework
The first event in the IDM Masterclass series will show you how to boost your marketing results, build long-term competitive advantage and – ultimately – become a world class marketer by planning better
10 Mar 2017
IDM Masterclass: Dr. Dave Chaffey on digital marketing optimisation
Join Dr. Chaffey for a journey through the latest digital marketing techniques – and revolutionise your personal knowledge and business results
10 Mar 2017
Uber's challenging month
What happened this week in advertising and marketing, featuring Uber's bad month, the latest from 'Spreadsheet Phil' and more
08 Mar 2017
Is it better to be loved or noticed? Or both?
If you can't grab attention then your work is likely to fail. There are generally two routes: surprise or annoy. But if you annoy, will this have a detrimental effect on your brand?
03 Mar 2017
The Information Commissioner's Office has published its draft GDPR guidance for consent
The Information Commissioner's Office (ICO) has published its draft consent guidance for the General Data Protection Regulation (GDPR)
03 Mar 2017
The real reason the Oscars mucked-up
Looking to the past for new ideas, the fallout from the Unilever bid and Yahoo hacks, how to defeat fake news and the real reason the Oscars mucked-up the Best Film announcement (it's not what you might expect)