IDM Masterclass: Dr. Dave Chaffey on digital marketing optimisation

It’s not enough for marketers to lean on the latest tech in the quest for attention. What counts is pairing that knowledge with the skills to create, plan and execute digital marketing that boosts ROI.

Join this IDM Masterclass and get the expert lowdown on the latest digital marketing techniques – thanks to the unique skills and experience of your tutor, Dr. Dave Chaffey.

You will learn:

• How to improve online reach and sales through a data-driven approach
• To build a more engaging, dynamic online brand world
• The latest techniques in search, social, email, content marketing and conversation rate optimisation
• Hints and tips to help you perfect a martech stack
• To use automation and machine learning to drive opportunities across the customer lifecycle

Dr. Chaffey is recognised as a world authority on the planning, management and optimisation of multi-channel marketing campaigns, and one of the most influential figures in the history of digital marketing. His session will leave you with the skills to plan, reach, act, convert and engage your way to marketing that performs better.

The Masterclass takes place 24 March, at the DMA's Margaret Street offices. The class is always popular, so learn more about the day and book your place by clicking here.