02 Mar 2017
Guidance on ASA rulings for ad mail
Ads must be identifiable as ads. But what if the ad comes in an envelope? Recent ASA ruling have shown that the envelope is also part of the ad. The DMA clarifies.
02 Mar 2017
The seven strands of the Governmentâs new digital strategy
The Government recognises that in 20 years’ time around 90% of all jobs will require digital skills of some sort. Young people with digital skills should be thinking about a career as a data scientist or digital marketer when at school or college. This is a huge opportunity for the marketing...
01 Mar 2017
Digital skills, infrastructure and innovation will drive economic growth, according to DCMS
The Government launched its Digital Strategy, encouraging innovation and reinforcing the UK’s position as a world leader
01 Mar 2017
A wander through words
A look at copy from all angles, featuring John Malkovich as a clothesmaker, why being bored makes you a better creator and writing for cyberchondriacs
01 Mar 2017
The writing of protest
Trump. Huh. What is he good for? Absolutely no…well, as it turns out, an upswell in smartly written protest signs and razor-sharp public commentary. But this isn’t a new thing: the protest sign has been a platform for cutting copy for a good while.
28 Feb 2017
10% off Neuromarketing World Forum tickets
DMA Members get 10% off tickets for the Neuromarketing World Forum conference, taking place at County Hall in London on 29-31 March, featuring Rory Sutherland, head of the Crossmodal Research Laboratory at Oxford University Professor Charles Spence, and brands...
28 Feb 2017
Customer Engagement Labs
Shape the future of your engagement strategies with a one-day, interactive workshop that will equip you with the skills, tech insight and practical experience to revolutionise how you connect to your customers
28 Feb 2017
Engagement in a mobile world
Most of us have smartphones, but what does this mean for businesses looking to speak to consumers via what they hold in their hands? Take a look at engagement in a mobile world in banking and retail and learn that great editorial makes a huge difference.
22 Feb 2017
DP2017: Henley Business School's Ardi Kolah
Ardi Kolah is executive fellow and programme co-director at the Henley Business School, ranked in the top 50 business schools in the world. Ardi founded and is editor-in-chief of the Journal of Data Protection and Privacy and he created Henley’s GDPR Transition Programme