DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

DP2018: A GDPR crossroads where risk meets opportunity

Getting data right means changing our ideas about what it means to be in a relationship with our consumers, argued Simon Hall, Asda data protection officer and head of privacy
T-5a9455921dc68-dma_dataprotection_feb18_byhakuba_talks-56forweb_5a9455921db6f.jpg

DP2018: Putting the GDPR into perspective - a proportionate view

Data's in the boardroom, argues Robert Streeter, News UK's data protection and privacy officer. And this means we're just beginning the age of data as value, not merely liability.
T-5a94554406c9d-dma_dataprotection_feb18_byhakuba_talks-47forweb_5a94554406bb0.jpg

DP2018: How to tackle consent and preference management under the GDPR

Dave Horton from One Trust took to the stage to discuss the options marketers have to approach consent and preference management using a GDPR-compliant approach
T-5a9454192e849-dma_dataprotection_feb18_byhakuba_talks-44forweb_5a9454192e753.jpg

DP2018: A panel on the power of putting the consumer front and centre

Following on from DMA Group CEO Chris Combemale and the ICO's Elizabeth Denham, we settled for a panel discussion featuring PwC's Fedelma Good, DMA MD Rachel Aldighieri and Robert Parker, head of corporate affairs at the ICO
T-5a94538217f44-dma_dataprotection_feb18_byhakuba_talks-37forweb_5a94538217e49.jpg

DP2018: Change is inevitable with the GDPR â but what about progress?

The Information Commissioner, Elizabeth Denham, gave a keynote address to DP 2018 delegates to tell us of the ICO’s ongoing efforts and leadership in preparing the industry for the changes May 2018 will bring
T-5a94531ed5008-dma_dataprotection_feb18_byhakuba_talks-24forweb_5a94531ed19b5.jpg

DP2018: The GDPR will change how you do business

DMA Group CEO Chris Combemale opened Data Protection 2018 with a call to arms to marketers: The time is now to win your consumer’s trust through the GDPR – and bolster your brand.
T-5a9452e46eb5a-dma_dataprotection_feb18_byhakuba_talks-7forweb_5a9452e46ea5c.jpg

Marketing Week Live

Marketing Week Live returns for 2018, at Olympia West, London, 7-8 March
T-5a902eda6dc24-mwl18_logo_rgb_5a902eda6db86-1.JPG

Follow the rabbit

Missguided’s army of body-positive mannequins, a dating site for Trump supporters and a completely and utterly unnecessary use for avocados. This week's best bits with DMA writing manager, Rosanne Stewart.
Ta8ee383786b3-follow_the_rabbit_still_v01-edit_5a8ee383785bf-73.png

New funding model for the ICO

Find out how the ICO will be funded under GDPR
T-5a8da63699089-ico-high-quality_5a8da63698f99.png