DMA - Data & Marketing Association

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Why data does not have value - people do

Data science, customer insight and digital media are often talked about and actioned as disconnected programs of activity. At Merkle Aquila we believe these elements need to be tightly joined up to drive lasting business value. Getting the consumer data foundations right however is critical to...
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Regulation Hub Update - November 2018

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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DMA Scotland meeting with Scottish Cabinet Secretary for Brexit, Michael Russell MSP

DMA Scotland is engaging with the Scottish government to help prepare the Scottish data and marketing sector for the impact of Brexit
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Creative Data Academy: Georgina Lambert's Experience

Georgina Lambert was one of this year’s 30 students at DMA Talent's Creative Data Academy in Birmingham. Read on to find out about her experience...
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Take part in DMA Talent's Skills Survey

Selling the data and marketing industry to a younger audience is our collective responsibility and it needs addressing now. Fill in DMA Talent’s first ever skills survey to help shape the future of our industry.
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DMA Scotland creative industries roundtable

DMA Scotland members contributed to a discussion on educational programmes in the data industry.
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The DMA's Asli Yildiz at Data Protection World Forum

There was standing room only to hear the DMA’s new Head of Legal speak on ePrivacy and other data matters.
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What do marketers need from the ICO's new direct marketing guidance?

This crucial document will update the ICO’s guidance in light of new data protection legislation
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Brexit: Political Declaration on the UK Withdrawal from the European Union agreed

The paper, which outlines the aspirations for the EU-UK relationship going forward, has a number of key points relevant to members.
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