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Pathways to Creativity 2020: Collaborating With The Creative Customer

Examine how organisations can harness insights from our Pathways to Creativity research to ignite creativity and build stronger links between brand and customer.
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Customer Engagement 2020: An Overview

Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
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The B2B industry launch the B2B Code of Conduct

The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration.
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OneTrust PreferenceChoice: Using Trust and Privacy to Drive Competitive Advantage

Join the DMA alongside OneTrust PreferenceChoice and WW to discover how marketers can use privacy and trust as a competitive advantage for their business.
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UK Government Budget 2021: What's in it for the Data & Marketing Industry?

Chancellor Rishi Sunak outlined his spending and saving measures in the 2021 budget.
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Investigating Email: Younger Audiences and Email

While email remains the ideal way to communicate with their favourite brands, there are other channels that grab their attention of young audiences. Read on and find out how this age group is interacting with their email inbox and get a few tips to improve your email programmes.
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UKAEG Stages Export Month to Boost Global Trade

A partner of the DMA, UKAEG is launching a new online tool to support export strategies and a Going Global Masterclass for companies looking to build international revenue.
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DCMS Sec of State Outlines New Aims for ICO and Data

In launching the search for the new ICO Chief Commissioner in the FT, Oliver Dowden outlines more of the UK's post-Brexit plan for data.
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