Curate By

  • Theme
  • Sector
  • Channel
  • Communities
  • Show All
X

Connect to

X

How to guide: Mobile and cookies legislation

T-53c7e8bb732cd-mobile-and-cookies-legislation_53c7e8bb73035-1.jpg

From 26th May 2011 additional measures generally referred to as ‘cookies regulations’ came into force as part of an update of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Recognising implementation issues, the ICO has set a deadline of May 2012 before they start to enforce fully the Regulations insofar as they apply to the use of cookies and similar technology.

This paper looks at the legal, compliance, technical and best practice issues around the Regulations in relation to mobile devices.

Prior to the new Regulations, brands were required to provide "clear and comprehensive information" (for instance by a privacy policy or terms and conditions) about the purposes of any cookies or similar technology which they used to access or store information on any "terminal equipment" (including mobile devices). These cookies etc might be used to track, store, retrieve or use information from users' visits to their websites and/or how they respond to emails. Cookie users were also obliged by law to provide users with an opportunity to refuse the operation of this technology.

mobile_and_cookies_legislation.pdf

Hear more from the DMA

Please login to comment.

Comments

Related Articles

JICMail has recently celebrated its first birthday and a tremendous amount of work has been going on behind the scenes since launch. With newly available case studies and a new data visualisation tool.

jicmail_pic.png

Following on from our Customer Engagement 2018 event, we’ve created a DMA advice piece to give marketers a peek into the future

CE-DMA-Advice_The-Future-of-customer-engagement-02.png

An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.

VOD WHY.png

Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth

VOD THE ROLE OF THE CEO.png