26 Sep 2012
Create engagement by using sensory-based content
We each have a favoured way of communicating. Some people prefer to talk, some prefer to write, others prefer touching or doing things. For example, when I was training to be a primary school teacher we were taught how young children learned by touch – hence all the tactile-based exercises you...26 Sep 2012
Triggered messaging: Turning lost leads into long customer lifecycles
Triggered email campaigns are helping marketers reduce cart abandonment, improve conversion rates and retain customers better than ever before. In fact, as surveys continue to demonstrate, if you don’t have a triggered messaging campaign in place already, you could be missing out on serious...
24 Sep 2012
September update on draft EU Data Protection Regulation
The Ministerial reshuffle earlier this month sees Helen Grant MP replace Lord McNally as data minister at the Ministry of Justice (MoJ). Meanwhile in Brussels, the Committee on Civil Liberties, Justice and Home Affairs (LIBE) is in the process of drafting its report on the proposed EU Data...12 Sep 2012
The rules of email re-engagement
Don’t re-engage until you understand engagement. This may be stating the obvious given that engagement comes before reactivation in the email customer lifecycle. However, before you plan a re-engagement strategy for those inactive customers and subscribers, you need to truly understand how they...12 Sep 2012
7 ways to measure subscriber engagement
As email marketers we talk a lot about subscriber engagement. Rightly so, without engagement our email list and the commercial value associated with it will gradually wither and die. But do you really know how engaged your audience is? I believe that working onsubscriber engagement is one of...09 Sep 2012
Brand activation case study - Mcdonald's FA Community Awards
FA Community Shield match attendees were exposed to the Panini cards when they received their tickets in the post which included a booklet telling them about McDonald’s football programme, and it continued once they arrived at the stadium. The stadium branding celebrated the 7 national award...
06 Sep 2012
IER, a double-edged sword for financial services
Individual electoral registration (IER), due to be introduced in 2015, is a double-edged sword for financial services companies. While it will help cut down on fraud and lead to a more accurate, complete register, millions of people could disappear from it altogether. This will not only have an...01 Sep 2012
Insert case study - Plumbs
For a longstanding, increasing press advertiser their investment in Inserts is impressive. Not only are they using physically large sizes to promotes Sales, they use more traditional A4 catalogue styles to promote the wider quality range. Here they also use DM mainstay’s such as Free Offers...
30 Aug 2012
Alastair Campbell talks communications strategy at the DMA
Did you miss Alastair Campbell's colourful speech at the DMA summer lunch in July? The former director of communications and strategy for PM Tony Blair has an opinion on just about everything. Here's another chance to watch him in action.