13 Nov 2012
Magic print: mobile myth or an augmented reality?
Smartphones and tablets, coupled with mobile image recognition technologies, have changed the game considerably for offline marketing channels such as door drop. Augmented reality (AR), quick response codes, digital watermarking, image recognition and mobile visual search offer offline marketers...
29 Oct 2012
MoJ leads crackdown on claims chasers
More than 700 businesses have had their claims management licences removed by the Ministry of Justice (MoJ) in the last five years. Hundreds of others have left the sector following the launch of investigations and enforcement action.29 Oct 2012
The DMA meets with ministers about EU data rule threats
On 23 October Ministers met with the advertising and marketing industry to discuss the draft EU Data Protection Regulation, which could, if adopted in its current form, be very damaging for the UK direct marketing industry.25 Oct 2012
Member ContentEmail tracking report 2012
This report is one of the most important pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what UK consumers actually think of and do with email. It shows consumers actively chose to receive more email from an increasing number of brands.
25 Oct 2012
Infographic - Email tracking report 2012
Consumers are the ultimate judges of how well the email marketing industry is performing. That’s why the annual email tracking report jointly commissioned by the Dma, fast.maP and alchemy Worx provides such valuable insight for marketers: it tells us what consumers really think of the...
24 Oct 2012
The 5 Ps approach to better email response
What exactly makes people respond to your marketing offers? What is it precisely that makes them engage and buy from you? It’s the 64-million-dollar question asked of all advertising and marketing. While the fundamentals of what makes us want to transact with a company or say yes to one offer...24 Oct 2012
6 underutilised tactics by todayâs email marketer
With the past year having been pegged by many analysts as the “year of mobile”, it’s likely more than a few of us spent much time fretting about how to properly serve that channel. Indeed according to Litmus, readership of emails on mobiles has now overtaken desktop readership. So, just how do...
11 Oct 2012
What does mobile mean anyway?
If you ask any email marketer how important ‘mobile’ is to them, they’ll tell you it’s absolutely essential. And it’s hard to argue with this opinion with open rates hitting as high as 50-70% on mobile devices in some cases. But what does the term ‘mobile’ actually mean for email marketers?...05 Oct 2012
Brand activation case study - Miller genuine draft
We didn’t just take over a bar, we took over an entire street, in Dublin and in Glasgow. We created a unique theme for each bar and club in the area. In the Lab, for example, we had crazy scientists and mutants carrying out wild experiments and setting the mood with live music and DJs Killa Kela...