26 Jul 2013
How to win more pitches
For some years the marketing industry has witnessed a variable standard of pitching. Although the overall quality of pitch processes within direct marketing has been high, there are still many opportunities to raise standards for the benefit of both agencies and clients.
26 Jul 2013
Brands on Twitter: donât hand hijackers the keys to your account
Twitter has launched two-step authentication to much fanfare, but the jury is out on how effective it will be. In April a group calling itself the Syrian Electronic Army (SEA) hacked the Associated Press Twitter account. The subsequent spoof messages caused a stock market blip, giving pause...23 Jul 2013
Infographic - Mobile and customer service
New DMA research has revealed how your customers wish to be kept in touch and up-to-date with your brand via their mobile phones, and what you can do to make the relationship work to everyone's advantage.
17 Jul 2013
Instagram: why Nike, MTV and ASOS show itâs not just for selfies
Instagram is a rapidly growing social network built around sharing photographs. A massive 100 million people use Instagram every month; a growth of 500% since the platform’s $1billion acquisition by Facebookin April 2012. The service exists primarily as a smartphone app. The app, for iOS...
15 Jul 2013
Spying scandal, delays and disagreements hinder progress of data protection reform as summer recess begins in Brussels
As the European institutions in Brussels begin their summer recess, I thought it the ideal time to review progress of the draft Data Protection Regulation and highlight what we can expect when the new Parliamentary session begins in September.12 Jul 2013
Meet the 4 new singleton consumer types you need to get to know
According to the 2011 Census, England and Wales has seven million single-person households. This should be of great interest to brands and marketers because singles typically have different consumer interests and habits compared to their coupled-up counterparts.11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.
10 Jul 2013
No added sugar: how to market Andy Murray
He’s finally done it. It was brilliant. Frankly, with the weight of pressure lumped on poor Andy’s shoulders this year, I’m surprised he was even able to lift a racquet, let alone swing it. So he’s more than earned a bit of payback: a week off, perhaps, and a few hefty great endorsement deals to...05 Jul 2013
How to guide: Email and cookies legislation
From 26 May 2011 additional measures came into effect in the UK as part of an update of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) (“the Regulations”). The revised law covers any technology that stores data on or uses data from a person’s “terminal device”...