04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...
02 Jul 2013
6 mobile metrics you should be using to increase ROI
UK mobile marketing spending is set to double in 2013 – hitting the £1bn mark for the first time – and revenue will rise by 90% compared to 2012. This is a momentous landmark in short history of mobile marketing. However, while brands’ confidence in the channel is growing such huge investment...27 Jun 2013
Listening to your customerâs fridge: why the âinternet of thingsâ will be the next Big Data challenge for brand marketers
Extraordinary fact of the day: 90% of data ever produced in the history of humankind has been generated in the last two years. This is not surprising in the age of social media. It also poses an interesting question: is the volume of data available set to significantly increase? The answer is yes.26 Jun 2013
The word from the streets of Cannes: brands must keep it âauthenticâ
The word to define Cannes 2013, other than P-Diddy, was ‘authenticity’. You couldn’t move for delegates extolling the authentic nature of this campaign, or that one. Probably my favourite example, which picked up a truck load of precious metal, was the rebranding of every McDonald’s outlet in...
25 Jun 2013
Consumer Rights Act 2013 proposals unveiled
The Government has unveiled the long-awaited draft Consumer Rights Bill, which aims to simplify consumer law for consumers and businesses. The Bill will consolidate complex consumer laws by incorporating them into a single piece of legislation and introduce new rights for consumers and...
25 Jun 2013
Who's afraid of Facebook's data breach?
Facebook’s data breach couldn’t have come at a worse time, hitting the headlines just as whistleblower Edward Snowden accused GCHQ of eavesdropping on our online conversations and passing on intelligence to the NSA. In case you missed the other big data scandal in the news, Facebook...25 Jun 2013
OFT finds no evidence of personalised pricing hikes online
Online retailers are not using customer data to inflate prices for certain consumers, according to a recent Office of Fair Trading (OFT) report. The report into the use of data collected by online retailers about their customers shopping habits has concluded that they are not using the data...25 Jun 2013