04 Jun 2014
6 social media monitoring tools are put to the test
Just under nine months ago, I ventured on a seemingly never-ending quest to find the Holy Grail of all social media monitoring (SMM) tools. Over the past few months, I have been carrying out detailed tests and analysis on six of the leading SMM tools. I’m delighted to report my quest is finally...
28 May 2014
The Nouvelle Vague: social media link-baits wonât work forever
Link-bait. We’ve all fallen victim to it at some point. Those links that are deliberately vague, yet subtly claim that they will somehow change our lives if we act on them. They leave us hanging and make us feel compelled to learn more – because as humans we just can’t help but be...
27 May 2014
Previous updates
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27 May 2014
DMA predicts European election results will delay EU Data Protection Regulation until 2017
The DMA predicts that implementation of the EU Data Protection Regulation (DPR) will now be most likely delayed until 2017 following the results of the May European elections.27 May 2014
ECJ's right to be forgotten ruling against Google: a sign of things to come?
A recent European Court of Justice (ECJ) ruling against Google could have far-reaching implications for data protection negotiations in Europe and all data-driven businesses that operate within the European Union.27 May 2014
From exclusivity to elitism: whatâs the deal with customer loyalty schemes?
As a marketer, I know I take a more-than-healthy interest in the minutiae of the various loyalty schemes around. And I’m not ashamed to admit that the geek in me works out how to get the most out of a scheme, with the least input needed. But something interesting is happening in the world of...
21 May 2014
A new approach to B2B data profiling, based on âbusiness painâ
Customers are all different, aren’t they? Well, of course they are. And you treat them as individuals. It’s how you built your business, after all. But if you’re looking for new customers in today’s data-driven world, it’s worth taking the opposite view: where they’re alike. Not in surface...20 May 2014
The 7 social media trends dominating 2014/2015
Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like”-Button and MySpace was still the second most popular social network. Since then, social media has come a long way. A recent study states that one fourth...19 May 2014
Member ContentNational client email report 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.