14 May 2014
dotmailer: email measurement is evolving, are you?
Explore the advances in email metrics. Skip Fidura, client services director at dotmailer, will share insights from their DMA Award winning Odeon case study. You'll come away with an understanding of the issues that are defining email performance.
30 Apr 2014
Evolving with the smartphone revolution
There’s currently a lot of talk about mobile marketing and it’s been that way has been for the last couple of years. First, it was the challenge of integrating mobile into media campaigns. This evolved into developing a standalone mobile strategy and now it’s determining the significance of the...24 Apr 2014
Email Marketing delivers the highest ROI (but we already knew that right?)
In Econsultancy’s latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistently been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as...
22 Apr 2014
How can social platforms make themselves more marketing friendly?
The Social media scorecard is the industry’s first ever quantified assessment of the relative merits of the top social sites in terms of their ease-of-use for campaign planning, execution and post-campaign analysis. One clear victor emerged: Facebook.16 Apr 2014
Infographic - Social Media Scorecard 2014
In a new poll, UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places.
04 Apr 2014
7 steps to successful optimisation testing
If your organisation is just getting started with optimisation testing and you are lucky enough to be a part of that journey, you may feel overwhelmed. Just like any venture, creating a plan and sticking to it helps remain focused on the larger goal even when individual steps prove challenging....
02 Apr 2014
Data privacy is now a âcritical brand differentiatorâ
Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new DMA research has revealed.
27 Mar 2014
Consumersâ privacy expectations drive data protection changes
One of the key themes at both the Information Commissioner’s Office Privacy Practitioner’s Conference and the DMA's data protection summit earlier this month was consumers’ privacy expectations. Businesses need to prepare for a new world order where consumers are more aware than ever of their...
27 Mar 2014