DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Budget 2015: George Osborne MP praises creative industries

The chancellor has been give £6 billion to play with as inflation is down and tax receipts have provided an unexpected economic boost.
T5098ebe2e448-chancellor-of-the-exchequer-george-osborne-holds-up-his-red-ministerial-box-outside1-downing-stree_55098ebe2e385-73.jpg

dotmailer: building an email marketing strategy

Skip Fidura, client services director at dotmailer, discusses the challenges of building a multi-channel strategy with email at its heart. 

Dip-Hop musical pizza, eye-tracking and using new tech effectively

Drones, QR codes and Oculus Rift: is it all really necessary? 
T-55006a1923ec3-dip-hop_55006a1923e07-2.png

The changing nature of regulation

The 2014 autumn statement sought to make regulators more accountable to business
T-55001a06b828d-palaceofwestminster_55001a06b81f5.jpg

Pull 2015: Proximity marketing - the five Ps of retail marketing

With the massive growth of digital and mobiles (over 30m smartphones in UK alone) we appear to be a world that is constantly online, all the time, says Comobi2 founder Chris Arnold ahead of the DMA's Pull 2015 event.
T-54fec1eaef8ff-nfc-bus_54fec1eaef849.jpg

DMA Data Protection 2015 - the day in video

Watch videos from our data protection day. Speakers include the Information Commissioner Christopher Graham, The Guardian's Julia Porter, Opt 4's Rosemary Smith, Aimia's Andrew Bridges, Telefónica UK's Jonathan Earle, and DMA's...
T4f83e3bdfb25-ico_54f83e3bdfa69-75.jpg

Simon Hughes: safeguarding personal data, but easing its usage

Justice Minister Simon Hughes MP spoke at the ICO Data Protection Practitioner Conference 2015.
T-54f5e5458636e-simon-hughes_54f5e545862c4-1.jpg

Chris Combemale: Trust in data is the key brand differentiator

In his update on the latest negotiations in Brussels, DMA executive director Chris Combemale outlined the latest.
T-54f0a5671871a-data-protection-img_54f0a56718679-1.jpg

Julia Porter: Having it both ways â trusted brands and big data

DMA chair Julia Porter described her experiences with The Guardian, pushing big data through their open site with a 'golden thread' of clear explanations.
T-54f09e416c75e-guardian-img_54f09e416c6b4-1.png
Consent Preferences