09 Oct 2015
EU Parliamentarians speak candidly about Data Protection Regulation
An insight into the politics of the trilogue negotiations in Brussels
07 Oct 2015
Guidance to Members on the European Court of Justice Safe Harbour Decision
The European Court of Justice ruled on 6 October that US companies do, "not afford an adequate level of protection of personal data”, and the so-called Safe Harbour agreement is now invalid
02 Oct 2015
The explosion of short form video, explained
In order to win the coveted attention of millennials, savvy brands need to master the art of short form video creative. Platforms such as Vine, Instagram and Snap Chat have captured the imagination of today’s youth, purposefully limiting video length to somewhere between 6 - 15 seconds dependent...
25 Sep 2015
DMA awards George Kidd Roll of Honour
The DMA has awarded George Kidd, the chief commissioner at the Direct Marketing Commission (DMC), a place on its Roll of Honour for his outstanding work and contribution to the one-to-one marketing sector
25 Sep 2015
Data Protection Regulation delayed again
EU Parliament and Council struggle to reach consensus and so the final text won’t be agreed by the end of this year.
23 Sep 2015
Catering for vulnerable consumers is not a nice to have but a necessity
Putting your customer first means catering for your many different customers, some of whom may find it difficult to make informed decisions. Use our vulnerable consumer guidelines and training materials to help make your telemarketing better
23 Sep 2015
Emarsys: man vrs machine
Alex Timlin, Emarsys head of client success, discusses whether instincts are better than algorithms to know your customers.
17 Sep 2015
How to bring data, creativity and technology together
Watch two short videos of speakers from our 'Stop selling and start serving' event at Engine on 17 September and find out how to bring data, creativity and technology together.
17 Sep 2015
Data protection moved from the Ministry of Justice to the Department of Culture, Media and Sport
Responsibility for data protection policy has switched from the Ministry of Justice to the Department of Culture, Media and Sport