19 Oct 2015
European national data protection authorities to enforce ECJ Safe Harbour decision from 1 Feb 2016
Companies could be prosecuted following the European Court of Justice decision that Safe Harbour is invalid, from February 1 2016 according to Article 29 Working Party of European national data protection authoirities
16 Oct 2015
Customer Acquisition Barometer 2015 - Infographic
The Customer Acquisition Barometer 2015 - how, where and why consumers can be turned into customers in 2015
15 Oct 2015
How does social data inform your marketing?
Amara’s Law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” How do you integrate social media in your business?
15 Oct 2015
The latest public affairs news from the DMA
Catch up on the latest political and legal developments affecting the marketing industry
15 Oct 2015
Data is the new currency
On Wednesday evening I saw futurist Chris Riddell talk about the future for marketing and the importance of data.
15 Oct 2015
Member ContentIntroducing the Customer Acquisition Barometer 2015
The Customer Acquisition Barometer 2015 - consumers get stricter as marketers become more lax
14 Oct 2015
Inside the Institute of Physics publishing
This article is the first in a series that sees the Email Marketing Council’s client outreach working group speaking to actual email program owners
12 Oct 2015
What the blood-red supermoon eclipse and doomsday cults teach us about marketing
The recent blood-red supermoon and eclipse prompted one doomsday cult to claim the world would end on Wednesday 7 October. Doomsday cults teach us a very useful lesson about human behaviour which has important implications for marketers
09 Oct 2015
LIDA leads DMA Awards nominations
LIDA leads the DMA Awards shortlist with 21 nominations in the most successful awards ever, with a record-breaking number of entries