05 Jan 2017
Direct Marketing Commission: Concerns over consent dominate complaints in 2016
The Direct Marketing Commission has published its annual report for 2015/16
05 Jan 2017
2016 in review
Inside or outside marketing and advertising, 2016 has been tumultuous. We take a look back at the year that was...
21 Dec 2016
Ofcom removes 3% âsafe harbourâ for abandoned calls
Statement from Ofcom states that there is no material change compared to previous positions on silent and abandoned calls, but removes thresholds for both
19 Dec 2016
B2B marketers to face a much tougher regime under the new ePrivacy rules
The DMA will fight against this proposed new rule
16 Dec 2016
2017 and customer engagement
A big year ahead looms ahead for marketers looking to give their customer engagement that crucial edge. We take a quick look at 2017 and try to spot a few trends.
16 Dec 2016
The joy of segmentation
Scott Logie is MD of REaD Group Insight and the Chair of our Customer Engagement Committee. Here he tells us of his love for segmentation and what getting this right means for marketers looking to engage diverse audiences.
16 Dec 2016
The DMA Christmas game: Cloudy with a chance of baubles
Jump in Santa's sleigh and save Christmas, one bauble at a time
14 Dec 2016
The sweet music of great writing
Spotify's recent brand campaign saw the perfect marriage of insight and brilliant writing to bring us some of the most arresting creative of 2016
14 Dec 2016
Best Writing at the DMAs 2016: Arthur London and Plan International
In this series we examine the winning work from the 2016 DMA Awards Best Writing category. Check out what Arthur London and their client Plan International did to win the Bronze.