20 Sep 2023
Webinar: The Future of Copywriting - Empowering Creativity with AI Tools
What is artificial intelligence (AI) and how can we create better content with it? You found out alongside Tim Tucker, a digital content strategy specialist with over 25 years' experience in copywriting and editing and a DMA tutor.
12 Sep 2023
Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty
How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)
02 Aug 2023
Virtual: Fundraising Forum - A Marketer's Guide to Smokescreen Testing
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA, Macmillan Cancer Support and Worldwide Cancer Research at the Fundraising Working Forum.
28 Jul 2023
How can I Maintain a Healthy B2B List?
This is the second in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explains how you can maintain a healthy B2B contact list for effective email marketing..png)
20 Jul 2023
LinkedIn Live: DMA Awards 2023 - What does it take to be an Email Winner?
Are you thinking about entering the DMA Awards email category this year? If so, listen to our LinkedIn Live with the DMA Email Council for tips on how to craft your entry and Go Further.
20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
13 Jul 2023
Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...