DMA - Data & Marketing Association

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DMA insight: Customer Engagement, top travel brands

Your bags are packed, you’re ready to go. But who are you travelling with and why did you choose them? Our latest Customer engagement infographic explores the ever-changing world of travel, diving into which brands customers prefer and why.
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Political wrangling in Brussels and the ePrivacy Regulation

MEP’s deeply divided in crucial vote
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Beer, woofs and a whole lot of critiquing

The fourth round of the Big Book Crit in partnership with the GRT, the IDM & DMA kicked off in some style last night at PSONA.
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UK Advertising: The world leader

Wrapping up the Advertising Association’s latest Advertising Pays Report. 
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EU draft guidance on profiling under the GDPR

The Article 29 Working Party published their new guidance today and opened a consultation
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Power to the People

With pockets full of digital capabilities, new levels of connectivity have created a shift. The brand is no longer the dominant partner. The customer is king, with technology as their toolbox.
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Do you know an aspiring creative?

It's just a week to go until Big Book Crit returns to London, and we're looking for individuals wanting to join the advertising and marketing industry to join us.
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