DMA - Data & Marketing Association

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LinkedIn Live: Why Continuous Learning Cultures Supercharge Skills Development

How can organisations, large and small, commit to continuous staff development to drive business and people growth? The RSPCA, Golden Charter and The Dragonfly Agency talk to Rachel Aldighieri, MD of the DMA, about their organisations' experiences of micro-upskilling.
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DMA welcomes the new pro-growth DPDI data privacy reforms

The DMA welcomes the new Data Protection and Digital Information Bill (DPDI). The proposed reforms will provide businesses with additional pro-growth opportunities and legislative clarity while maintaining a high standard of protection for customers.
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Search Engine Marketing: SEO & PPC Masterclass

Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost conversion rates and measure your results with effective actionable insights.
Copywriting for Digital

Does Your Brand Have a Zero-Party Data Strategy?

Zero-party data can help marketers to build direct relationships with consumers and, in turn, better personalize their marketing efforts, services, offers, and product recommendations. Businesses have long known the power of data to fuel sales. For years, third-party data tools like trackers...
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Data & Marketing Commission announces new Independent Commissioner

Kate Staples has been named as the new Independent Commissioner of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code.
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The Consumer Trends Making Waves in Europe 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. Today, economies in Europe are under acute pressure from rising interest rates and prices, the war in Ukraine on its borders and protracted COVID-19 lockdowns in China, which have slowed down...
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First-Tier Tribunal overturns ICO enforcement notice against Experian

The ICO accused Experian of trading, enriching and enhancing people’s personal data without their knowledge.
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DMA Appoints Industry 'Learning Ambassador' to Board of Directors

Kate Hamilton, Vice President Marketing, Proxymity, joins DMA Board
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Is there any space for B2B brands on TikTok?

We posed the question to up-and-coming creatives and strategists, Jordan Perez-Hughes at B2B CX Agency The Croc, accompanied by Maya Behzadi and Lili Small from social media and influencer marketing agency, BIG little LDN.
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