23 Mar 2018
#writerscrawl2018 - Anatomy of award-winning copy with OLIVER
A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
22 Mar 2018
DMA CEO Chris Combemale speaks to GDPR Roadmap for Sales and Marketing in London
Chris told the conference that companies need to ‘think about privacy as a core brand value.’
22 Mar 2018
#writerscrawl2018 - Signs of the times
The power of protest and what we can learn from the writing of placards. The breaking down of a form that forces you to reconsider with Wunderman.
22 Mar 2018
#writerscrawl2018 - The power of the #
Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.
22 Mar 2018
European trade associations agree the ICO deserves full voting rights post-Brexit
In an industry statement issued 22 March 2018
21 Mar 2018
Anatomy of award winning copy with OLIVER
How do you get cynical media buyers to sit up and take notice? It’s a challenge OLIVER relished in when writing for The Guardian last year.
21 Mar 2018
Open for applications: The DM Trust
The IDM Trust and DM Foundation merged to form the DM Trust, there to offer bursaries, funds and grants to help the industry grow
20 Mar 2018
Introducing the #writerscrawl2018
It’s begun. An evening of networking drinks and a display of some of the finest work from our Future Writers’ Labs hosted at the DMA house officially opened the festival – getting everyone excited for the week ahead.
20 Mar 2018
#writerscrawl2018 - Words are experiences
Lab's Daryll Scott talks us through the impact of language and how to use words to get your audience to do what you want.