European trade associations agree the ICO deserves full voting rights post-Brexit

European advertising and media associations call for EU Governments to recognise the need for deep alignment on data protection between EU27 and the UK after Brexit.

The DMA UK signed the letter, along with many other associations, including FEDMA who represent the EU’s DMA’s.

European business supports a continued role for the Information Commissioner’s Office (ICO) on the European Data Protection Board (EDPB).

It is a significant development and a recognition of the wealth of expertise and resources that the ICO brings to the table within the EU. The loss of the ICO would be felt across the EU and the UK.

The industry statement, said: “Ahead of the European Council discussions on 22 and 23 March on the Brexit transitional period and in light of the 19 January Commission notice to stakeholders on the withdrawal of the UK and EU rules in the field data protection, we call on the European Commission to secure a new and positive relationship between the EU and UK following Brexit that will recognise the UK’s deep alignment with the EU on data protection policy. Central to this relationship should be an agreement for the Information Commissioner’s Office to continue to participate fully in the European Data Protection Board.”

The statement was supported by:

ACT: Association of Commercial Television in Europe

Advertising Information Group: Advertising Association, Wirtschaftskammer Österreich (Austria), Zentralverband der deutschen Werbewirtschaft (Germany)

AAC: Assocom – Associazione Aziende di Comunicazione (Italy)

AACC: L’Association des Agences-Conseil en Communication (France)

APAP: Associação Portuguesa das Agências de Publicidade, Comunicação e Marketing (Portugal)

CFP Europe: Commercial Film Producers of Europe

DMA: Direct Marketing Association

Discovery Communications

EACA: European Association of Communications Agencies

EGTA: European Association of Television and Radio Sales Houses

EMMA: European Magazine Media Association

EPC: European Publishers Council

FEDMA: Federation of Direct and Interactive Marketing

Google

IAA: International Advertising Association

IAB UK: Internet Advertising Bureau UK

IDM: The Institute of Direct and Digital Marketing

IPA: The Institute of Practitioners in Advertising

IPM: The Institute of Promotional Marketing

ISBA – The Voice of British Advertisers

Kom!: Sveriges Kommunikationsbyråer (Sweden)

MRS: Market Research Society

Outsmart

PPA: Professional Publishers Association

SAR: Stowarzyszenie Komunikacji Marketingowej (Poland)

Unilever