02 Jul 2024
Fundraising Forum - The case for Legitimate Interest
You had the chance to delve deep into ethical marketing with insights from industry experts, focusing on legitimate interests in the charity sector.
02 Jul 2024
DMA urges political parties to prioritise new Data Reform Bill
Today, the DMA, along with industry partners, has written to political parties to include a new Data Reform for Growth Bill in the upcoming King’s Speech. A central part of the DMA to work with legislators to ensure they are aware of how our industry works and what they can do to support...24 Jun 2024
How to increase productivity and retain staff
Many businesses are acutely aware of gaps in their knowledge at all levels in the business, which reduces their competitiveness. The governemnt have introduced funded Skills Bootcamps to help fill these.
20 Jun 2024
Email Marketing Benchmarking Report 2024
In today’s diverse marketing landscape, effective customer engagement is not just about selecting the right channels — it’s about integrating them seamlessly to deliver personalised, impactful experiences. Among these channels, email remains a standout tool for nurturing relationships and...
20 Jun 2024
Marigold: Uncovering key trends with the 2024 Email Benchmarking Report
Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard.
12 Jun 2024
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
06 Jun 2024
Value of Measurement Report
Marketers are caught in the grips of a profound measurement dilemma. Not only are marketers being asked to do more with less, but they are being asked to do so in an environment in which generating short-term response from consumers through direct / performance / activation marketing efforts is....png)
05 Jun 2024
Anneli Ritari-Stewart appointed as DMA Scotland's new chair
DMA reasserts presence in Scotland with commitment to pioneering “responsible and ethical use of AI” in marketing, appointing Anneli Ritari-Stewart as DMA Scotland’s new Chair
05 Jun 2024
Discover how mail helps consumer navigate the messy middle of the purchase journey
In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we had an exclusive opportunity that shed light on...