20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider.19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.13 Jul 2023
Marketreach: Discover the Latest Media Attention Metrics for Mail
Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people's attention has never been more challenging. Join JICMAIL, MBAstack, Interactive Investor, Marketreach and the7stars to discover why attention metrics...04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.28 Jun 2023
Virtual: Legal Update - DPDI Bill
On behalf of our members, the DMA has advised the government throughout the development of the DPDI Bill, chairing the DPDI Business Advisory Group for the Secretary of State.22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.20 Jun 2023
Creative Effectiveness in Door Drops: June 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Mark Graham, Managing Director at Smart Distribution Solutions, deep dives into a recent Door Drop from a local takeaway advertising a Father's Day deal.16 Jun 2023
The long-awaited extension of soft opt in to Not-For-Profits
The current draft of the DPDI Bill proposes to extend the soft opt in exemption for not-for-profits. In this article, we explore what it means for charities, why it’s a good thing, and how to introduce the soft opt in extension in a responsible and respectful way.16 Jun 2023