07 Aug 2015
The Private Life of Mail: Top tips for media planners
In this final part or our four part blog series I cover the key things that media planners need to consider when planning mail into their campaigns, and how the learnings from Royal Mail’s Private Life of Mail research impacts on this.
06 Aug 2015
The Private Life of Mail: Measuring advertising mail
The third blog in our series, looks at measuring the effectiveness of campaigns and why this is an essential part of the marketing process.
05 Aug 2015
The Private Life of Mail: Choosing your media channels
The second of our series of blogs on media planning advice focuses on choosing the right media channels.
04 Aug 2015
The Private Life of Mail: Media Planning advice
Since the publication of the Royal Mail’s Private Life of Mail research, it’s shown that mail needs re-evaluation. In this four part blog series by Mike Colling of MC&co will cover the key things that media planners need to consider when planning mail into their campaigns.
17 Dec 2014
The DMA Inserts Council presents: Why inserts work
The DMA Inserts Council constantsly strives to educated the industry about their medium. This ranges from events to best in class inserts and blog posts. Here they have produced two videos explaining why inserts work.
27 Oct 2014
Member ContentInserts and third-party inserts industry report H2 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings. The report is a useful tool used by media owners, media agencies and clients to gauge trends within the inserts industry.
11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
16 Sep 2013
Door drop industry celebrates its best with Arthur Thompson Memorial Award
Earlier this month the door drop industry’s highest accolade, the Arthur Thomson Memorial Trophy, was presented to Chris Roxburgh, the former MD of LinkDirect Ltd and long-time serving member of the DMA Door Drop Council and its MLA working party in recognition of his contribution to the door...13 Nov 2012