The DMA Inserts Council presents: Why inserts work

The DMA Inserts Council constantsly strives to educated the industry about their medium. This ranges from events to best in class inserts and blog posts. Here they have produced two videos explaining why inserts work.

DMA Inserts Council member and director at The Insert House, Parry Jones, talks about why inserts are a great addition to your marketing mix and how brands like John Lewis and Graze have successfully used inserts in their campaigns.

It's bold, it's pink and it does the job. DMA Inserts Council member and client experience director, DST Output, Nick Barbeary, reviews a piece by Amnesty International and explains why it works.