17 Aug 2012
Member ContentInserts industry report Q3 & Q4 2011
2011 saw the inserts market bounce back with a vengeance. The whole market, as measured by the DMA Inserts Council, was up by 6% from 2010. Four out of the five inserts sectors which were measured experienced positive growth in 2011: Daily newspapers, Sunday newspapers, Saturday supplements and...
06 Aug 2012
Door drop digest: Carl Walsh, Mediacom
When I was asked for my views on the door drops I get through the letterbox, the first thing that I decided to do was to keep an eye on the volume of direct mail we also receive (cold acquisition of course) to see how the volumes stacked up against each other. Any direct media person needs a...04 May 2012
How to target an FMCG, retail and charity door drop
Intelligent targeting is at the heart of a successful door drop campaign, delivering an impressive ROI for clients from this low-cost medium. Here, I outline the main door drop targeting tools available as well as the different strategies FMCG, retail and charity sectors use in their campaigns.
07 Dec 2011
FMCG brands turn to door drops
FMCG brands face increasingly challenging times, as consumers tighten their belts and a relatively small group of powerful retailers tighten their firm grip on the shopper relationship. This sees FMCG brands looking at other ways to reach shoppers with incentives, such as door drop sampling.
20 Sep 2011
Challenging pre-conceptions about door drops
A recent Royal Mail and FreshMinds study reveals that 89% of consumers remember receiving a door drop mailing - more than any other marketing channel. And it has a powerful place in people's lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer.
01 Jan 2007