15 Feb 2022
How to Start Your Sustainability Journey
The aim of this article is to offer a starting point for becoming more sustainable in print media. This article is split into brands, suppliers and agencies to cater to the different needs each organisation has.
11 Feb 2022
Sustainability Glossary from the DMA Print Council
The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
07 Feb 2022
Ad Net Zero Update
As part of the UK government’s overall strategy on climate change, twelve months ago the Advertising Association launched its campaign Ad Net Zero with a commitment on behalf of all UK advertising to reduce the climate impact of our industry to ‘real net zero’ by 2030. The DMA has been an...
06 Sep 2021
Creative Effectiveness in Door Drops: September 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.
09 Jul 2021
Creative Effectiveness in Door Drops: July 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in July 2021.
27 May 2021
Creative Effectiveness in Door Drops: May 2021
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in May 2021.
12 Apr 2021
Marketing Automation in Print: What They Said
At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
18 Feb 2021
Marketing Automation in Print: AutoPoint Case Study
The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.
18 Feb 2021
Marketing Automation in Print: Asurion Case Study
The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.