DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X

Marketing Automation in Print: What They Said

At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
T-cHJldmlldw%3D%3D-marketing-automation-in-print3.png

Marketing Automation in Print: AutoPoint Case Study

The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.
T-9e2cd1352ef6c4c76e19f7464f3d33e4-customer-engagement_research-articles-copy-5-.png

Marketing Automation in Print: Asurion Case Study

The newly formed Marketing Automation Hub, take a deep dive into the challenges, opportunities and success stories brought about by marketing automation.
T-cHJldmlldw%3D%3D-customer-engagement_research-articles-copy-5-copie.png

Creative Effectiveness in Door Drops: December 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in December 2020.
T-cHJldmlldw%3D%3D-creative-effectiveness-in-door-drops_events-copy-43.jpg

Pandemic Mail Engagement Triggers Jump in Digital

Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.
T-cHJldmlldw%3D%3D-pandemincmail_customer-data-council-copie-31.png

Creative Effectiveness in Door Drops: November 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in November 2020.
T-cHJldmlldw%3D%3D-creative-effectiveness-in-door-drops_events-copy-42.jpg

Creative Effectiveness of Door Drops in 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
T-cHJldmlldw%3D%3D-creative-effectiveness-in-door-drops_events-copy-41.jpg

Door Drop Standards

Advice regarding things to look for and to clarify with your door drop supplier.
T-cHJldmlldw%3D%3D-door-drop-standard_print-council_print-council.png

The Government Door Dropped 30 million Coronavirus Letters to UK Households. Why?

The Door Drop Hub examines the Government’s use of door drops throughout the coronavirus pandemic.
T-cHJldmlldw%3D%3D-the-government-door-dropped-30-million-coronavirus-letters-to-uk-households_events-copy-4_research-articles-copy-5.png