20 Jul 2023
Relevance of the Email Open Rate Metric after Apple MPP
How relevant is the open rate metric after the implementation of Apple’s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider..png)
19 Jul 2023
Email Benchmarking Report 2023
How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
04 Jul 2023
Can I use Third Party Mailing Lists for B2B Marketing?
This article is written to bring an email deliverability perspective to the topic of third-party data in B2B email marketing, in an attempt to clarify some areas of ambiguity and give practical ideas for those considering a third-party B2B email marketing programme.2.png)
22 Jun 2023
Consumer Email Tracker Series: The Omnichannel Communication Race
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
15 Jun 2023
Consumer Email Tracker Series: The Relevance of Email Marketing
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
08 Jun 2023
Consumer Email Tracker Series: The Importance of Email Preferences
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the second in a series of four.
01 Jun 2023
Consumer Email Tracker Series: What's In Your Junk Folder?
Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the first in a series of four.
25 Apr 2023
Consumer Email Tracker 2023
What do customers think about email? The latest Consumer Email Tracker reveals consumers find an increasing number of marketing emails useful as year-on-year clicks on emails increase.
28 Feb 2023
Does Your Brand Have a Zero-Party Data Strategy?
Zero-party data can help marketers to build direct relationships with consumers and, in turn, better personalize their marketing efforts, services, offers, and product recommendations. Businesses have long known the power of data to fuel sales. For years, third-party data tools like trackers...