21 Jan 2020
How a Data-Driven Strategy Improves Membership Renewal Programmes
Key membership management strategies.
16 Jan 2020
Data Hygiene Summit
New for 2020, a collective of DMA members are meeting to discuss common opportunities across the Data Hygiene markets. We are reaching out to the wider DMA membership to invite new participants to join us for the next meeting in January.
14 Jan 2020
Benefits of Cloud Data Cleansing
Research commissioned by Dun & Bradstreet revealed 46% of business decision makers don’t have the right technology to take advantage of their data. For more information on the benefits of cloud data cleansing read this article.
14 Jan 2020
3 Address Validation Mistakes Your Business Must Avoid
In the UK, 48% of employees waste three or more hours a day on inefficient systems. Over the course of a year this costs the average business at least £28,000. Address data inaccuracy can be avoided, find out more here.
14 Jan 2020
A marketing channel with the highest open rate in 2020
Here I explain what channels are the most useful in the coming year.
13 Jan 2020
The smart approach to personal data regulations - the data game is like the dating game
The new regulations can help restore trust among a suspicious public when it comes to organisations and the use of their personal data. MyLife Digital’s co-founder J Cromack explains how.
13 Jan 2020
DMA Comment: The ICO's Direct Marketing Code of Practice
The ICO has published a draft of the direct marketing code of practice and invited comments from professionals across the industry. The DMA's Director of Policy and Compliance, John Mitchison, takes a closer look.
09 Jan 2020
Single Source of Truth
A ‘Single Source of Truth’ can be one of the most effective and efficient ways to capture, store and utilise your customer data and to maximise its value to your business. Download this free guide to find out more.
07 Jan 2020
One Platform to Manage Your Data, Your Communications, Your Website and Your Campaigns
Strategic communications can make or break your business. Imagine having one platform to drive all communication, making it simpler than ever to get personal with your customers.