29 Jan 2021
Selling in uncertain times
In the current climate, buyers are more cautious, taking time to qualify their choices, and consulting a higher number of information sources before making any purchase decision. We list eight recommendations for selling in uncertain times.
28 Jan 2021
How third-party inserts can maximise your media mix and reach new audiences
Article about how third party inserts can maximise media mix and reach new audiences - case study included from one of our telecomms clients.
21 Jan 2021
5 ways to get the best email signature for 2021
Is your email signature up to the challenges ahead? Remote-working staff, retaining your customer base, driving sales and boosting your brand profile? That's why, for 2021 you need the best business email signature...
10 Jan 2021
Its Time to Recognise and Celebrate Responsible Marketing
The DPN and DMA, with the support of DM Trust, are running the Rosemary Smith Award for Responsible Marketing. We need to focus on open and transparent marketing to build back customer trust: This award recognises those marketing heroes.
06 Jan 2021
The Value of Direct Mail Marketing in E-Commerce
E-commerce business owners naturally focus their marketing efforts online, especially if they don’t have a physical store counterpart of their e-commerce site, but what alternatives are there?
17 Dec 2020
Direct mail firm gears up for growth with two new recruits
Flow Group has appointed two new members of staff to coincide with their growth plans for 2021.
16 Dec 2020
JICMAIL Webinar: Q3 2020: News, tools and insight for mail in 2021
Following record breaking mail interaction figures during lockdown, this JICMAIL webinar brings you all of our latest news and updates including: Q3 data release, guest speakers, the new JICMAIL Accreditation scheme and two new tools for subscribers.
09 Dec 2020
Why phone-qualified leads are the key to revenue creation
Lead qualification over the phone provides a more intelligent and strategic approach that can be carried out by sales specialists, freeing up your most valuable sales resource to focus on the closing stage.