26 Apr 2021
What Does Multi-Touch Attribution Tell You About Your Marketing?
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working? This article discusses the role of multi-touch attribution post third-party cookies..jpg)
22 Apr 2021
Driving Value Through the Peak-End Rule.
There are four major types of value; functional, monetary, social and psychological. For brands developing an understanding of how to best leverage each type of value in the right measure for their specific customer cohorts is critical. However, value, like beauty, is in the eye of the beholder,...
16 Apr 2021
Rubbish in-Rubbish Out: Reducing algorithmic bias
Machine learning and analytics are big business. Forbes has estimated that the market will be worth a staggering $21 billion in just three years time, growing at a CAGR of 44 per cent. However, it is well known that algorithms and analytics are only as strong as the data upon which they are built.
13 Apr 2021
Is social media marketing better than printed marketing?
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why. A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has...
24 Mar 2021
Carrying out a compliant contact strategy
We communicate with our customers in some shape or form every day. Maximise the effectiveness of your customer communications with a compliant contact strategy.
19 Mar 2021
Marketers' Questions on Cookie Law Answered
Cookies allow you to generate site analytics and personalise web-pages. But EU Cookie Law threatens to disrupt how they can be used. We gave a panel of marketers the chance to quiz John Mitchison on exactly what changes they need to make to comply.
18 Mar 2021
Beacon wins Tech Nation Rising Stars 3.0 Cyber Award
Beacon has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
16 Mar 2021
Who's 46% contemptible, 45% inept, 9% clueless? The ICO's fined felons, that's who
The ICO has fined almost as many rogue marketers in the past 10 weeks as all last year. So, what are these firms doing wrong? They're not being caught in the complexities of the GDPR & 2018 DPA. No, they're breaking the near 20 year old PECR rules.
15 Mar 2021
WEBINAR: How to get Gold with JICMAIL Parts 1 & 2
To be an expert JICMAIL user we recommend taking the Gold certificate. A Gold Certificate shows how you are driving value for your clients from JICMAIL and is the highest level of individual user training we provide.