13 May 2021
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify that, and then be able to cost effectively cultivate it. But how do you profitably reactivate your existing customers?
10 May 2021
Making hay whilst the sun shines: How to reactivate customers quickly and at scale.
So the shops have reopened and we’re back to cautiously treading the path to normality. Where the path leads, no one is quite sure but this is all of our ‘normal’ now and that means making hay whilst the sun shines. And that means getting customers back on board as quickly as possible and...
07 May 2021
Why marketers should capitalise on homemovers now
With one of the most buoyant property markets in over a decade, combined with the economic value of homemovers over and above the purchase price, we explain why now is the perfect storm for marketers to capitalise on this valuable audience
04 May 2021
MarTech challenges & bumps on the road to data driven marketing
Marketers can get truly excited about data-driven marketing. The first steps are easily made but there are some speed bumps on the road to data-driven marketing success.
01 May 2021
The omnichannel future for FMCG brands
As COVID restrictions lift and we cling to the hope that the roadmap to recovery will continue smoothly, attention in the industry continues to focus on what this means for marketers.30 Apr 2021
A Scandal in Bavaria
Bavaria's BayLDA rules that MailChimp's sending of EU citizens' data to the USA is unlawful under GDPR, even with Standard Contractual Clauses in place.
29 Apr 2021
WEBINAR: JICMAIL Christmas Insight - exploring mail's role in driving shoppers back in-store
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, show how mail works in conjunction with other media to deliver engagement, brand awareness and response.
29 Apr 2021
How to market complex propositions well
Highly-complex propositions require a unique and strategic marketing approach. The communication channels, skill sets and processes you leverage should differ substantially from those used in a more straightforward, transactional marketing scenario.
26 Apr 2021